Establishing a brand identity is one of the first steps a company should take. It goes beyond the colors and typography you choose, into the overall presentation of your company. It’s the image, the attraction and the compelling force that will entice potential buyers to become loyal customers.
How do people recognize your business? Brand identity. How do people understand your offerings? Language and tone. How do people see your company on the internet? Your website and owned media. How do people engage with your brand? Video marketing.
Your brand identity needs to run consistently through all aspects of your marketing.