Demand Generation is a data-driven approach to sparking interest in a company’s products or services using paid media to immediately drive targeted, quality traffic. The goal is to increase the quantity and quality of leads experiencing your marketing efforts.
Being discovered by search engines and becoming listed organically can take months, sometimes leading to a slow buildup of traffic and leads for your campaigns. Our demand generation tactics leverage multiple paid media platforms, including Google Adwords, Facebook, LinkedIn and more to generate targeted traffic for your campaigns right away, leading to immediate traffic and conversions.
As a Google Premier Partner and Facebook Marketing Partner, we are able to leverage our relationships with each of the media platforms and their staffs to continuously test and optimize our clients’ campaigns, ensuring the best results possible. To share results, we create a variety of live dashboards and reporting features, going past “vanity” metrics and reporting on numbers that help evaluate your return on investment.