Inbound marketing lays the foundation for attracting new, qualified buyers to your products and services, but it doesn’t close the sale. Your sales team can engage with prospects but shouldn’t waste valuable time with potential prospects who are a poor fit.
With the right tools and strategies, sales enablement can help your team:
improve sales team efficiency, response and close rates
improve sales prospecting, targeting and customer retention
improve sales and marketing alignment and accountability
improve sales performance measurability and forecasting
drive new sales revenues from existing databases