B2B lead generation
Opening fleet and OEM accounts for a parts supplier with outbound
A components supplier depended on two large OEM contracts and wanted fleet operators and tier-one buyers across Europe. We built a targeted outbound programme to procurement and fleet decision-makers and automated the quote request handling that the new demand created.
- Client
- Automotive components supplier
- Region
- Germany
- Scale
- 150 to 250 employees
- Timeline
- Live in 3 weeks, retainer
Representative engagement. Client details are anonymised and figures reflect typical outcomes from comparable deployments.
What the client got
0
Qualified buyer conversations in the first quarter
Procurement and fleet decision-makers across four countries.
0 hr
Quote draft turnaround
Down from several days, with engineering only signing off.
0
New accounts opened
Reducing dependence on the two legacy OEM contracts.
The bottlenecks
Bottleneck 1
Customer concentration risk
Two accounts made up most of revenue. Losing either would have been existential, and there was no active pipeline to replace them.
Bottleneck 2
Procurement buyers are hard to reach
Generic emails to purchasing departments were ignored. Buyers respond to specific part categories, certifications and lead times.
Bottleneck 3
Quote requests were answered slowly
When enquiries did arrive, pricing involved engineering, so replies took days and some prospects went cold.
What we built
Step 1
Account-based targeting
Fleet operators, tier-one suppliers and aftermarket distributors were mapped by country and part category. Decision-makers were identified through Sales Navigator and verified.
Step 2
Category-specific messaging
One master sequence with variables for part family, certification and lead time, in German and English, with a reply-based call to action.
Step 3
Quote request automation
Inbound quote requests are parsed by AI into part numbers and quantities, checked against the price book, and drafted for engineering sign-off within the hour.
Step 4
Reply handling and meetings
Our team qualifies replies, books calls with the sales director, and logs everything in the CRM.
The automation workflow
Account-based outbound and quoting
From target account to priced quote
Questions clients ask about this engagement
Do you handle German-language outreach?
Yes. Sequences are written natively in the target language and replies are handled by team members who speak it.
How do you avoid damaging our domain reputation?
Outreach runs from dedicated domains with warm-up and bounce controls. Your primary domain is never used for cold email.
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Discovery calls with fleet decision-makers
Have a similar bottleneck?
Tell us how the work happens today. We will show you the workflow we would build and prototype it on your own process.